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Wednesday, 24 May 2017

Fancy a four flowers or ginger fried pork pizza?

While proud Italians might balk at some of the pizza toppings Yosuke Masuko offers, they'd have to appreciate his obsession with quality control.
The 38-year-old Japanese expat is the founder of one of the most popular pizza chains in Vietnam, Pizza 4Ps.
With six busy restaurants in the country's three largest cities - Ho Chi Minh City (formerly Saigon), Hanoi and Da Nang - it serves more than 3,000 customers every day.
They flock to the outlets to try such pizza delights as salmon miso cream, teriyaki chicken, and ginger fried pork.
With more traditional pizzas also available, such as margarita and Parma ham, such is Mr Masuko's attention to detail that when the first restaurant opened in Ho Chi Minh City in 2011, he would refuse to accept payment for any pizzas that weren't perfectly round.
And importing key ingredients from Italy, including the flour and tomato sauce, he worried that the imported Italian mozzarella wasn't fresh enough because of the long cargo flight, and the fact he could only get deliveries twice a week.
So Mr Masuko decided he would make his own. As the cheese didn't exist in Vietnam he couldn't ask anyone locally for help, so instead he learned to make it himself by studying YouTube videos.
Then unhappy with the quality of milk he was able to buy in Vietnam, he bought a farm and his own cows.
Some might say this is a little too obsessive, but Mr Masuko says he wouldn't have it any other way.
"The mission of our restaurant is 'delivering wow, sharing happiness'," he says. "To pursue our mission we keep in mind to always go beyond customer expectations."
While neither the Japanese nor the Vietnamese are renowned for their pizza eating, Mr Masuko first started making them in 2004 when he installed a wood-fired pizza oven in his garden in Tokyo.
"The experience of making your own pizza with friends every weekend made me realise that I can make people happy by serving good food in a good space," he says.
However, it wasn't until seven years later that Mr Masuko decided to start making pizza for a living. By that time he was living in Vietnam where he worked for a Japanese investment firm.
Fascinated by Vietnam's rising middle class, he noticed that global pizza chains such as Pizza Hut and Domino's were opening up in the country and proving popular. As Vietnam had been a former French colony, the country was used to bread products, particularly baguettes, so pizza didn't prove too much of a jump for most people.
Source By BBC.COM



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